Berry Bar
The Berry Bar is a small, in-store café at an American Girl flagship store location. With rotational food and beverage offerings, it creates opportunities for small indulgences that compliment brand storytelling. The mouth-watering presentation is visible through a street level window to drive impulse intothe store. Community seating brings girls together and creates activity at the storefront. The design lives within the overarching store brand, yet stands apart as a unique space, evolving from a younger style to a more sophisticated palette that would still be relatable and aspirational to young girls.
